Pininfarina was still loosely associated with British Leyland as a go-to design consultancy. In this case, with Project XJ40 taking shape, Jaguar approached Pininfarina to develop a design proposal for its upcoming executive saloon.
The 1973 Jaguar XJ12-PF emerged and was presented at the 1973 London Motor Show and 1973 Paris Motor Show – ultimately passed over by Jaguar in favor of the in-house design proposals (Bertone and Italdesign presented their proposals). It made a great motor show star after returning to Italy following its Coventry analysis. It could be argued that it influenced the XJ40 program if you follow its evolution.