Story Cars is the largest concept car archive & news destination.

About Story Cars

Story Cars started in 2019 with a simple idea: the most interesting cars deserve more than a photo and a model name.

We focus on the concepts, prototypes, one-offs, forgotten production cars, and automotive experiments that pushed design and engineering in new directions. Some became icons. Others disappeared almost entirely. We dig into who created them, why they were built, what made them different, and what happened next.

Over the years, Story Cars has grown into an archive of unusual automotive history, with a particular focus on concept cars from the 1960s through the 1990s, alongside flying cars, shooting brakes, Soviet concepts, coachbuilt cars, movie cars, and plenty of other automotive oddities.

The goal is simple: find the cars worth remembering and tell the stories behind them.

Today, Story Cars reaches enthusiasts across StoryCars.com, Instagram, Facebook, X, Threads, Pinterest, Tumblr, and email, bringing rare cars and overlooked automotive history to audiences around the world.

Meet Our Pit Crew

Nick Fernandez, MBA

Founder

I started Story Cars in 2019 after realizing some of the most interesting cars ever built were being reduced to a photo and a model name. A strange concept would show up online, I’d start digging, and suddenly there was a whole story behind it — an obscure designer, an experimental drivetrain, a wild production plan, or a car that simply vanished after one auto show. That rabbit hole became Story Cars. I work in marketing, but automotive history has always been the obsession running in the background. I’m especially drawn to prototypes, one-offs, forgotten concepts, overlooked classics, and cars that tried something before the rest of the industry caught up. I also own a 1979 MG Midget and a 1978 Fiat 124 Spider, so questionable old-car decisions are not limited to research. Since starting Story Cars, I’ve had the chance to connect with designers, collectors, photographers, historians, builders, brands, and enthusiasts from around the world. The more I learn, the more obvious it becomes that there are still thousands of great automotive stories hiding in old magazines, archives, garages, and photo collections. That’s really what Story Cars is about: finding those stories, figuring out what happened, and making sure they don’t disappear.

Francesc F. Fontes

Chief Editor

Ei, my name is Francesc and I live in Barcelona. Since childhood, I've been a car enthusiast and expressed passions for the automotive world and its many facets. These facets being prototype design, classic cars, racing cars, elegance contests, auctions, and more. I'd like to share this passion with my colleagues and with all our followers through Story Cars.

Connor Cota

Contributor

Hello! My name is Connor Cota, I'm a Journalism and Political Science graduate. My job here at Story Cars is that of the Twitter manager. I got my start in cars the day I turned 16 when my dad taught me how to drive our 2008 5-speed Honda Civic. As we stopped at my first hill, after hastily dumping the clutch, I realized something major: wow you can spin those tires! From there, down the rabbit hole I went and into the world of cars I found myself. I drive a 1990 Nissan 300ZX now, living my JDM dreams, writing to you all to appeal to yours. That's the fun here at Story Cars, bringing our passions together, by enthusiasts, for enthusiasts.

Get Featured

Have a car, story, photo, or piece of automotive history we should know about?

We’re always looking for unusual vehicles and stories worth sharing. That could be a rare concept, prototype, one-off, restoration, forgotten production car, original photography, archival material, or a story connected to the designers and engineers behind it.

If you own it, photographed it, worked on it, found it, or simply know something we should know, send it our way.

Not every submission becomes a feature, but some of the best Story Cars posts start with a message from someone who knows more.

Email info@story-cars.com

Collaborate with Story Cars

Why collaborate with Story Cars? We have immense reach across social platforms, our owned-and-operated website, and email campaigns.

Our Numbers (Last Updated April 2024)

Instagram

142K Followers | 9.9M Total Reach | 868K Content Interactions

Website

160K Monthly Visitors | 65% Google Traffic • 21% Direct • 14% Other | 10% Bounce Rate | Avg. Session Duration of 7 Min 33 Sec (91st Percentile Worldwide)

Opportunities

Hear From Our Fans

Story Cars attracts interest from individuals outside of the automotive industry, such as influencers, photographers, musicians, and historians.

Mark Trostle, VP of Ram & Mopar Design

"Keep up the great content on your Story Cars page!! Such good stuff!"

Jimbo From The You Know

"Growing up I used to love hot wheels for the obscure cars they would put out that would let your imagination run wild. I feel like the story cars page brings that same feeling back...showing you the most imaginative cars ever invented, a lot of them never went into production but that makes it even more fun to find out about something that was almost an everyday product that most people have never heard of or seen."