top of page

1956 Nash Rambler Palm Beach Concept

In the world of automotive history, there are concept cars that leave a lasting impression, even if they never make it to mass production. One such marvel is the 1956 Nash Rambler Palm Beach Concept, a stunning prototype developed by Pinin Farina at the request of Nash designer George W. Mason.


Origins and Design: Named after the sunny and upscale location of Palm Beach, Florida, this concept car was built on the Nash Rambler platform, a project dear to George Mason's heart. George Mason had a keen interest in small-car designs and had previously collaborated on the development of the popular Nash Metropolitan with Austin of England. The Palm Beach Coupe shared similarities with the Metropolitan's chassis but featured a unique built-up box section around the sills to support its exquisite body.


Jet Age Influences: The Palm Beach's design drew inspiration from the Jet Age of American design. Its sleek and aerodynamic profile boasted prominent rear tail fins, reminiscent of the era's futuristic aesthetic. Adding to its charm, the circular front intake was borrowed from the PF 200 Lancia, another Pinin Farina creation from 1953. Despite its American roots, the Palm Beach retained a touch of European flair thanks to Farina's design expertise.


Interior and Features: Inside the Palm Beach, comfort and style took center stage. The car provided ample room for two passengers, featuring bucket seats with luxurious leather upholstery. The driver enjoyed a two-spoke wooden steering wheel positioned in front of a custom binnacle housing Nash-Healey gauges. The vehicle boasted a floor-mounted 3-speed manual gearbox, deep pile carpets, and adjustable bucket seats, creating an ambiance of elegance and sophistication.


Promising Debut and Unfortunate Fate: The Palm Beach made its grand debut at the Turin Auto Show alongside prestigious vehicles like the Alfa Romeo Super Flow I and the Lancia America. It was poised to become the production replacement for the Nash-Healey, but fate had different plans. The project never reached fruition, and the Palm Beach remained a one-of-a-kind prototype.


A Legacy Preserved: After AMC (American Motors Corporation) canceled the Nash and Hudson brands, the Palm Beach ended up in the personal collection of Roy Chapin Jr., Chairman and CEO of American Motors. Eventually, it found a new home in the collection of Joe Bortz, a passionate collector of dream cars. Jacques Harguindeguy later acquired the car and undertook its first restoration, showcasing the car at the 2009 Pebble Beach Concours.


A Glimpse into the Past: The 2010 Amelia Island Auction saw the Palm Beach on the bidding block, but it did not change hands. Nevertheless, this iconic concept car continues to captivate automotive enthusiasts, standing as a testament to the ingenuity and creativity of its era.


The Legacy Lives On: Although the Palm Beach never became a mass-produced reality, its legacy lives on. It remains an emblem of the era's design innovations and a cherished reminder of what could have been. Its striking appearance, forward-thinking features, and Pinin Farina's visionary touch make the 1956 Nash Rambler Palm Beach Concept an unforgettable gem in the rich tapestry of automotive history.




 Recent Articles

Join the Story Cars Newsletter

bottom of page