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In 1907-1908, Edward Penfield, celebrated for his groundbreaking work as a poster artist, brought his distinctive style to Oldsmobile’s advertising art. Known for his precise lines and striking color use, Penfield's work consistently captured viewers' attention and made products appealing to consumers. Originally recognized for his posters, he successfully transitioned to creating compelling advertisements for a variety of clients, including clothiers, car manufacturers, and Kodak.
Penfield's expertise extended beyond automotive ads; he was also highly sought after for magazine cover work, creating memorable art for Collier’s, Life, and the Saturday Evening Post, as well as popular illustrations for calendars. His mastery over smaller ad canvases helped set a standard in early 20th-century commercial art, leaving a lasting impact on the advertising industry.
