Every Concept Car of 2024
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An A-Z guide to 142 concept cars, prototypes, manufacturer show builds and updated design studies from 2024.
The concept cars of 2024 covered everything from hydrogen-burning racing engines to compact electric vans. Manufacturers in China brought new sedans and utility vehicles to Beijing, European brands previewed electric successors to familiar names, and Japanese companies built some of the year's most unusual working show cars. There were also cars that existed mainly to test aerodynamics, racing technology or new materials.
This guide covers vehicles unveiled in 2024 as concepts, prototypes or manufacturer-led one-off builds. The main section concentrates on new vehicle projects. Factory customization builds, digital-only designs and substantially updated older concepts are listed separately so a reappearance is not mistaken for a world premiere. Specifications refer to the vehicle that was shown; figures proposed for a later production model are not treated as independently measured results.
New concepts, prototypes and design studies
The new styling studies, experimental vehicles and pre-production prototypes revealed during 2024, arranged by manufacturer and model.
2024 Acura Performance EV Concept
Acura used Monterey Car Week to preview the shape of its next electric performance SUV. The prototype was designed in Los Angeles, with a long hood, muscular rear quarters and a coupe-like roofline. It also signaled a new Honda-developed EV platform rather than the GM-based hardware used by Acura's first ZDX electric SUV. Acura did not give final battery, motor or range figures for the show car.
2024 Alpine A390 Beta Concept
Alpine presented the A390 Beta in Paris as a five-seat electric fastback with the stance of a sports car. It is lower than a conventional SUV and wears a sharp lighting signature, sculpted flanks and a highly experimental cockpit. Alpine used the car to preview its first electric performance crossover, developed to sit alongside the A290 hatchback and an electric A110 successor. The prototype's cabin is more radical than the planned production interior.
2024 Alpine Alpenglow Hy4 Concept
The Alpenglow Hy4 took Alpine's 2022 hydrogen concept off the show stand and onto the track. Its first running version used a turbocharged 2.0-liter four-cylinder engine making about 340 horsepower, burning hydrogen rather than gasoline. A carbon racing chassis and low, wide body made it a test bed for racing hardware, not a proposed road car. Alpine used the project to study combustion engines without conventional tailpipe carbon dioxide emissions.
2024 Alpine Alpenglow Hy6 Concept
Alpine developed the hydrogen Alpenglow further with the Hy6, which replaced the four-cylinder test engine with a purpose-built 3.5-liter twin-turbo V6. Alpine quoted 740 horsepower and 770 Nm, with power sent through a sequential racing gearbox. The LMP3-derived carbon chassis holds pressurized hydrogen tanks, while the body adds large ducts and downforce-generating surfaces. The Hy6 demonstrated a separate engineering stage from the earlier Hy4, not a new production model.
2024 Ariel E-Nomad Concept
British maker Ariel developed an electric version of its open-frame Nomad off-road sports car. The E-Nomad keeps the lightweight exposed chassis and minimal bodywork but swaps the combustion drivetrain for a battery-electric motor and reduction gearbox. Its 41-kWh battery targets short, hard recreational driving rather than family-car range. Ariel built the prototype to explore whether electric torque, revised weight distribution and very low mass could preserve the regular Nomad's playful handling.
2024 Audi E Concept
Audi unveiled the E concept in China to launch a new China-focused brand styled as AUDI, without the traditional four-ring badge. The low electric sportback combines a long wheelbase with clean body sides, a broad illuminated front frame and a full-width digital display inside. Its 800-volt architecture and dual-motor drivetrain informed the brand's planned production line. This was a distinct Chinese-market development program, not an A6 e-tron trim.
2024 BMW Skytop Concept
BMW showed the Skytop at Villa d'Este as an open-top two-seat grand tourer with an unusually clean body. It has a stretched hood, tapered rear deck and a removable roof arrangement, with styling references to the 503 and Z8. The running show car was based on BMW's V8 grand-touring hardware. After its debut BMW confirmed a small production series, making this one of 2024's rare concepts to secure a limited manufacturing run.
2024 BMW Vision Neue Klasse X Concept
BMW's Vision Neue Klasse X applied its next-generation electric design language to an SUV for the first time. The upright glass area, narrow lighting and reinterpreted kidney grille framed a body built for the brand's incoming EV platform. Inside, BMW demonstrated a full-width lower-windshield display and simplified controls. New battery cells, more efficient electric motors and centralized electronics were the engineering story; the show car itself did not carry customer-ready specifications.
2024 Buick Electra-L Concept
Buick's Electra-L was a long electric sedan designed by GM's China teams and shown at Auto China. Measuring about 5,036 mm long with a 3,000-mm wheelbase, it sits on GM's Ultium architecture. Buick described a rear electric drive motor rated around 342 horsepower. Thin lighting and a flowing glasshouse make the sedan look much lower than the brand's SUVs. The interior emphasized open space and a lounge-like rear seat area.
2024 Buick Electra-LT Concept
The Electra-LT shared Buick's Beijing stand with the Electra-L but used a long shooting-brake body instead of a sedan. Its almost 5.04-meter length, 3-meter wheelbase and broad roofline create extra passenger and luggage space. Buick indicated all-wheel drive for the LT, separating its technical direction from the rear-drive L. The clean front and sculpted rear were developed for China's growing market for premium electric wagons.
2024 BYD Ocean-M Concept
BYD used the Ocean-M to preview a low, aggressive electric hatchback at the Beijing motor show. Its broad fenders, sloping hood, rear spoiler and rear diffuser emphasized a performance-oriented entry to BYD's Ocean family. The concept introduced the basic proportions later used for the Seal 06 GT, but BYD had not published complete production specifications at the show. It was a preview of a compact sporting EV rather than a finished race car.
2024 Cadillac Opulent Velocity Concept
Cadillac's Opulent Velocity is a long electric 2+2 coupe with butterfly-style doors and two very different operating modes. In Opulent mode, the imagined cabin supports autonomous travel; Velocity mode places the driver in charge, with an augmented-reality head-up display and a performance-focused layout. Cadillac offered no output or battery figures. The 2024 study was meant to explore the future of V-Series cars beyond combustion-powered sedans and coupes.
2024 Cadillac Sollei Concept
The Sollei is Cadillac's large electric luxury convertible, developed from the Celestiq's design language. Its long, low body, pillarless sides and expansive rear seating area emphasize comfort over track performance. The cabin uses pale wood, special leather, intricate lighting and decorative accessories designed around bespoke ownership. Cadillac treated the working show car as an exercise in hand-built customization rather than confirming a production convertible, leaving powertrain details secondary to the materials and proportions.
2024 Chery Fulwin E06 Concept
Chery brought the Fulwin E06 to Beijing as a near-production preview of an electrified crossover. A sweeping roofline, sealed-off nose, narrow headlights and clean body surfacing gave it a smoother profile than Chery's conventional SUVs. The vehicle was developed around the company's growing Fulwin new-energy range. Its display focused on packaging, aerodynamics and cabin technology; Chery did not release a complete, validated powertrain specification for the original show car.
2024 Chrysler Halcyon Concept
Chrysler's Halcyon is a low electric fastback built as a design proposal around Stellantis' STLA Large platform. Its unusual doors and roof openings provide easier access to a four-seat cabin; an almost full-width transparent roof makes it feel open despite the low body. Chrysler discussed an 800-volt electrical system and future wireless charging and autonomous functions. The Halcyon remained a technology study, not a direct replacement announced for the 300 sedan.
2024 Citroen Ami Buggy Vision Concept
Citroen returned to the tiny Ami quadricycle with the Buggy Vision, aimed at beach sports and outdoor use. The basic electric microcar gained a tougher appearance, special seats, open-sided access and clever external holders for kiteboarding equipment. It was not redesigned with a larger battery or a more powerful motor. The concept instead tested how a low-speed, low-cost city vehicle could support very specific recreational activities without becoming a conventional SUV.
2024 Citroen Basalt Vision Concept
The Basalt Vision previewed Citroen's compact SUV-coupe for India and South America. A high front end and raised driving position were joined to a roof that tapers toward a short rear deck. Citroen based the project on its regional Smart Car architecture rather than a dedicated luxury EV platform. The show vehicle concentrated on body style and market positioning, and a production Basalt followed during the same year with local powertrain choices.
2024 Citroen C5 Aircross Concept
Citroen displayed the new C5 Aircross concept at the Paris show to preview its next family SUV. It uses the STLA Medium platform with a longer, more angular body and an upright rear to protect luggage volume. Narrow lighting elements and recessed sculpting replaced the softer appearance of the outgoing car. Citroen discussed compatibility with multiple powertrains, but the concept did not represent a single confirmed motor-and-battery specification.
2024 Dacia Sandrider Concept
Dacia's Sandrider was designed for rally raids rather than road showrooms. Developed to Ultimate T1+ competition rules, it has a lightweight tubular racing chassis, a low cockpit, high-clearance suspension and compact overhangs to handle dunes and rocks. A twin-turbo 3.0-liter V6 was developed to run on synthetic fuel. Its simplified panels were shaped for serviceability in the desert, with components chosen to reduce weight and withstand long competitive stages.
2024 Dongfeng eπ2024 Concept
Dongfeng's eπ2024 coupe-style concept appeared in Beijing with a clean front end, sharply tapered roof and two-tone body. Frameless doors and an unusual opening arrangement emphasized its design-study status. Its cabin previewed the company's digital interface work, while the wide lower front air opening and rear aerodynamic details added a sporting look. Technical specifications were not published for this particular prototype, so production power figures from the eπ007 should not be applied to it.
2024 DS SM Tribute Concept
DS Automobiles marked the Citroen SM's history with a modern low coupe called SM Tribute. It preserves the original's broad glasshouse and long front body but replaces the classic details with thin lighting and clean aerodynamic surfaces. The roughly 4.94-meter-long design is a styling exercise, not a restored SM with modern running gear. DS used the interior to explore future materials and interfaces while referencing the original car's unusual dashboard geometry.
2024 Exeed E08 Concept
Chery's premium Exeed division used the E08 to preview a luxury multi-purpose vehicle at Beijing. The long wheelbase, tall cabin and generous side door openings put rear passenger access ahead of the traditional SUV look. Exeed developed soft, flowing exterior surfacing and a lounge-focused interior as part of its Wind Aesthetics design work. The E08 was a concept for a possible premium people carrier, not a model with confirmed final power and price.
2024 Fangchengbao Super 3 Concept
BYD's Fangchengbao brand unveiled the Super 3 as a compact, rugged electric SUV concept alongside the Super 9. Angular body panels, pronounced wheel arches, exposed-looking structural graphics and a rear spare-wheel housing give it an adventure-oriented shape. It foreshadowed the smaller Bao-series SUV rather than another full-size off-roader. The design was inspired by a 'starfighter' theme, although the company had not finalized battery and motor specifications at its unveiling.
2024 Fangchengbao Super 9 Concept
The Super 9 was the more extreme of Fangchengbao's two April 2024 concepts. It is a roofless, two-seat electric speedster with a very low nose, sculpted side air channels and a cockpit divided by a prominent center spine. Its exposed cabin and dramatic proportions prioritize visual impact rather than carrying luggage or passengers. BYD used it to demonstrate the brand's range beyond boxy SUVs, without releasing road-tested acceleration or range figures.
2024 Fiat Camper Concept
Fiat's Camper study combined the small footprint of a city car with the upright stance and outdoor character of an SUV. It was one of five Panda-inspired ideas introduced together in February, all built around a proposed shared multi-energy vehicle family. The tall body and adaptable interior suggest light camping and weekend travel rather than a full-size motorhome. Fiat did not attach a specific engine or battery package to the original design presentation.
2024 Fiat City Car Concept
Fiat's City Car, nicknamed Mega-Panda, previewed a larger and more versatile successor to the familiar Panda formula. The boxy shape and playful interior drew on Fiat's Lingotto test track in Turin, while recycled materials and a self-winding charging cable were proposed for everyday use. Fiat said the wider model family would be designed for electric, hybrid and combustion powertrains. The City Car directly informed the later Grande Panda production design.
2024 Fiat Fastback Concept
The Fastback was Fiat's sleeker proposal within its five-vehicle Panda-inspired concept family. It combined a raised body with a fast rear roofline to cut visual bulk and improve airflow relative to a traditional upright SUV. Fiat designed it as a possible global replacement direction for its existing regional fastback models. The original presentation centered on using shared components and multiple fuel types, not on a disclosed power or battery specification.
2024 Fiat Pick-up Concept
Fiat's Pick-up concept put a short cargo bed behind a compact passenger cabin, aiming for the practicality of a small commercial truck with the comfort of a passenger crossover. The company drew on the success of its Strada pickup in South America. A high beltline, simple body panels and flexible interior were tied to Fiat's modular vehicle plan, which could use combustion, hybrid or battery-electric propulsion depending on market demand.
2024 Fiat SUV Concept
Fiat's larger Panda-family SUV concept was introduced as a roomy and affordable family vehicle, sometimes called Giga-Panda. Its relatively square cabin and longer roof favor rear-seat and cargo space over a coupe-like profile. The design shared visual elements with Fiat's City Car, including a simplified front-end treatment and modular-looking interior components. Fiat discussed a common multi-energy platform across the family but did not release completed engineering specifications for this separate SUV.
2024 GAC City Box Concept
GAC's City Box was unveiled in Milan as a compact electric urban-delivery proposal. It takes inspiration from simple European utility machines such as the Piaggio Ape, emphasizing a small road footprint and a tall, practical cargo section. Designers concentrated on easy access and low-speed usefulness in congested streets. This was a mobility design study, with no published homologated payload, battery size or cargo-volume rating that could support a normal commercial-vehicle specification sheet.
2024 GAC City Pod Concept
The City Pod explored a tiny enclosed urban vehicle with compact dimensions and a passenger cell influenced by the BMW Isetta. Its rounded shape, short wheelbase and tall glass surfaces were selected for visibility and maneuverability rather than highway performance. GAC presented it with the City Box and City Run in Milan, showing three different possible electric body types for crowded cities. The company did not announce production timing or finalized drivetrain output.
2024 GAC City Run Concept
GAC's City Run imagined a compact electric car with a hatchback-sized footprint and the roofline of a small coupe. The wider arches and low front end give it a more enthusiastic character than the City Box or City Pod. All three Milan concepts were created to test ways of packaging electric vehicles for urban life. GAC did not publish measured acceleration, driving range or detailed mechanical specifications for the design study.
2024 Geely Galaxy Starship Concept
Geely's Galaxy Starship was a large electrified SUV study shown at Auto China. Its tall body, broad nose, three-row proportions and technology-focused cabin were aimed at the upper end of Geely's Galaxy line. The concept was used to illustrate advanced driver assistance, digital displays and the company's evolving electrified platform strategy. The car was described as a preview of a flagship SUV, but final production battery, engine and wheelbase specifications were not established by the show vehicle alone.
2024 Genesis G80 EV Magma Concept
Genesis made the electric G80 sedan substantially more aggressive for its Magma program. Unveiled in Beijing, the concept has wider fenders, a lower ride height, 21-inch wheels, larger brakes and a reshaped front bumper to improve cooling. A rear diffuser and spoiler lip were added to manage airflow. Genesis discussed chassis and thermal upgrades but did not disclose a final combined motor output; the exercise explored a performance version of its large electric sedan.
2024 Genesis GMR-001 Hypercar Concept
Genesis unveiled the GMR-001 in December to announce its entry into top-level endurance racing. The low closed-cockpit racing prototype uses Le Mans Hypercar-style bodywork, a tall central fin and the brand's two-line lighting signature. Genesis partnered with ORECA on development for planned WEC and IMSA competition. Its December presentation concerned the racing program and aerodynamics; detailed homologated engine, hybrid and chassis specifications were not yet released with the initial model.
2024 Genesis GV60 Magma Concept
The GV60 Magma introduced Genesis' high-performance sub-brand at New York in March 2024. Built around the production electric crossover, it lowers and widens the body and adds larger air intakes, rear roof fins and specially designed 21-inch wheels to cool the brakes. Genesis also reworked the battery and motor system and fitted sport seats. This was a working preview of a high-output GV60, not just a new paint color.
2024 Genesis Neolun Concept
The Neolun concept previewed a very large Genesis luxury SUV with smooth body panels and unusually clean door openings. Its rear-hinged rear doors and absence of a conventional B-pillar were intended to make entry easier. Inside, the focus was on broad seating, quiet materials and a cabin inspired partly by Korean architecture. Genesis unveiled it in New York, placing it above its existing SUVs as a design direction rather than announcing a finished production drivetrain.
2024 Genesis X Gran Racer Vision Gran Turismo Concept
The X Gran Racer is a racing derivative of Genesis' earlier X Gran Berlinetta digital supercar. Revealed as a full-size model at Busan in June 2024, it carries an enormous rear wing, canards, diffuser and an aggressive front splitter. Genesis quoted a combined 1,540 horsepower for its fictional high-output V6 hybrid arrangement. The concept was developed for Gran Turismo and to promote the Magma program, not homologated for circuit racing.
2024 Honda 0 Saloon Concept
Honda introduced the first 0 Series Saloon at CES 2024, using a low wedge body to demonstrate its new 'Thin, Light, and Wise' EV architecture. Wide doors and a spacious cabin rely on thin battery packaging and an electric skateboard layout. Honda used the design to demonstrate future electronic control systems and automated-driving research. It should not be confused with the more production-oriented, similarly named Honda 0 Saloon design introduced in 2025.
2024 Honda 0 Space-Hub Concept
The Space-Hub was Honda's second 0 Series concept at CES, taking the same electric principles into a tall people mover. A long glass roof, large side windows and almost vertical rear create an open passenger area meant for social use. The company imagined flexible seating and digital connectivity rather than a conventional dashboard with rows of switches. Honda had not confirmed a production version, motor specifications or battery capacity for this particular body style.
2024 Honda Ye GT Concept
Honda introduced the Ye GT concept for China in April 2024 alongside its forthcoming Ye P7 and S7 production EVs. The low four-door grand-touring body has a swept windshield and a rear-focused cockpit designed to give drivers a sports-car feel. It was presented as a preview of a later Ye-series model, with Honda developing the interior around a dedicated driver's view and passenger displays. Complete drive-unit specifications were not part of the unveiling.
2024 Hongqi E007 Concept
Hongqi's E007 was one of several new-energy studies on its Beijing show stand. The electric SUV previews a sharper design direction, using thin lighting, unusual triangular-pattern wheels and a high shoulder line. Compared with Hongqi's formal sedans, it favors a short front overhang and tall rear passenger cell. The body looked close to production, but the concept was not presented with a complete validated battery, range or motor-output sheet.
2024 Hongqi E009 Concept
The E009 was Hongqi's compact electric sedan study shown with the E007 SUV. It uses a low hood, fast roofline, distinctive angular headlights and a sealed front end instead of the tall grille found on the brand's traditional luxury cars. The display presented the future appearance of smaller Hongqi electric cars, and suggested aerodynamic wheel treatments. Hongqi did not announce a definitive launch specification for this concept when it first appeared.
2024 Hongqi E702 Concept
The large E702 concept retained more of Hongqi's formal limousine styling than the E007 and E009. A deep vertical grille, long hood, slender lights and sweeping roof connect the study with executive sedans such as the H9. Inside, the company demonstrated a screen-heavy luxury cabin and advanced driver-assistance ambitions. Its Beijing presentation was a preview of a future premium model rather than a car with published production dimensions and drivetrain figures.
2024 Hongqi Golden Sunflower Concept
Hongqi used the Golden Sunflower concept to preview the design direction of its highest-priced luxury vehicles at the Beijing show. An upright, imposing body and carefully controlled decorative details distinguish it from Hongqi's more compact new-energy studies. The vehicle was introduced alongside the company's premium Guoli and Guoya models, reflecting an emphasis on rear-seat comfort and ceremonial presence. Verified mechanical data were not disclosed for the concept itself.
2024 Hyundai Initium Concept
Hyundai's Initium previewed the next generation of the Nexo hydrogen fuel-cell SUV. Its angular body, heavy lower cladding and pixel-style lighting introduced a stronger design identity for the fuel-cell range. Hyundai discussed an enlarged hydrogen system, a fuel-cell output target and vehicle-to-load equipment for powering external devices. The 2024 show car was a technology and design preview, so later production Nexo figures should not be substituted for its original specifications.
2024 Hyundai RN24 Concept
RN24 is a stripped-back Hyundai N experimental car built around the Ioniq 5 N's 84-kWh battery and dual electric motors. By shortening the wheelbase roughly 340 mm and exposing much of the chassis, Hyundai created a smaller, lighter driving laboratory with a rally-inspired roll cage. It uses electronic torque control and simulated gear-shift functions to test how electric performance can feel more involving. Hyundai did not present RN24 as a future showroom hatchback.
2024 iCar X25 Concept
Chery's iCar brand showed the X25 at Beijing as a futuristic vehicle designed around outdoor recreation. Its high roof, very short overhangs and broad wheel arches produce an unusually tall, almost van-like silhouette. The concept mixes utility-vehicle packaging with SUV styling, aiming to create flexible passenger and equipment space. The show stand concentrated on form and use cases; it did not establish the battery, motor or off-road ratings of a finished customer model.
2024 Italdesign Quintessenza Concept
Italdesign's Quintessenza combines the long front of a GT car with an open, adaptable rear cargo area. The four-seat electric proposal measures about 5.56 meters long and uses a quoted three-motor, 800-volt system with a 150-kWh battery. Its rear seats can rotate to face backward for stationary viewing. The design explores an unconventional mix of performance coupe, SUV and pickup, with active aerodynamics and an adjustable rear enclosure.
2024 Jaguar Type 00 Concept
Jaguar's Type 00 is a dramatic two-door electric grand-tourer study with a huge hood, squared-off rear and almost uninterrupted side surfaces. Unveiled in Miami, it introduced Jaguar's 'Copy Nothing' design approach after the brand announced a shift toward electric luxury cars. The concept's proportions and decorative details were the point of the exercise; Jaguar did not present it as a production two-door model with confirmed battery size, output or pricing.
2024 Jetour Shanhai T5 Concept
Jetour's Shanhai T5 was an ambitious off-road SUV study shown at Beijing under Chery's travel-focused brand. It uses a high ground-clearance body, an almost vertical rear and a front end built around bold geometric lighting. The vehicle previewed more serious off-road ambitions than Jetour's usual road-biased crossovers. Details of the finished chassis and plug-in hybrid driveline were not finalized at the concept unveiling, and later production specifications should be treated separately.
2024 Karma Ivara Concept
Karma Automotive revealed the Ivara as a crossover design direction linking the brand's low sedans with a potential higher-riding model. It uses a smooth hood, a steeply raked windshield and a flowing body crease that Karma calls the Comet Line. The presentation emphasized premium materials and a future EV-related platform strategy. With no finalized pack, motor or range specification released, the Ivara remained a styling proposal rather than an orderable vehicle.
2024 Kia PV1 Concept
The small PV1 was the most compact vehicle in Kia's new Platform Beyond Vehicle system at CES. Conceived for short urban delivery trips, it was designed with tight maneuvering in mind and uses wheel-drive modules to reduce the turning circle. Kia imagined docking and transfer systems linking it to larger modular vehicles. The first show model explained the fleet concept; final battery, cargo mass and homologated dimensions were not available for retail comparison.
2024 Kia PV5 Basic Concept
Kia introduced the PV5 as the foundation of its modular electric commercial-vehicle family. The Basic passenger configuration keeps the driving module low and uses tall glazing to maximize cabin access and visibility. Its purpose-built platform is intended to accept different body modules for delivery, transport and specialist work. The CES 2024 show vehicle demonstrated adaptability before the later production van was engineered to final size, battery and payload specifications.
2024 Kia PV5 Chassis Cab Concept
Kia's PV5 Chassis Cab proposal left the rear vehicle open to specialist bodies, allowing a common electric cab and platform to serve different fleets. The concept showed how customized modules could be added without redesigning the whole vehicle. Kia's wider CES display also explored software-defined fleet management and cabin fittings. The chassis-cab display was a modularity demonstration, with exact axle ratings and commercial specifications still to be set.
2024 Kia PV5 High Roof Concept
The PV5 High Roof demonstrated how Kia could change the upper body while keeping much of the same electric underbody and cabin hardware. Extra roof height makes room for more cargo volume and easier loading in commercial use. Kia proposed interchangeable modular sections and integrated mounting rails for specialized equipment. The January 2024 concept was part of a three-body PV5 exhibit, not a separately certified production van with final payload figures.
2024 Kia PV7 Concept
The PV7 was Kia's largest PBV proposal at CES 2024, designed to offer more cargo volume, passenger space and driving range than the PV5. Its upright, squared-off body maximizes useful interior dimensions, while the proposed modular mounting system allows different cabin equipment. Kia imagined PV7 working with small PV1 vehicles and medium PV5s as a connected delivery network. It remained an early concept, without published final battery size or certified load capacity.
2024 Lotus Theory 1 Concept
Lotus revealed Theory 1 as a three-seat electric supercar study with the driver positioned centrally and two passengers set slightly behind. The company quoted around 1,000 PS and a target curb weight below 1,600 kg, while using a relatively small number of visible body surfaces. Special doors and an augmented driving interface are intended to simplify movement and controls. Lotus treated these figures as design targets, not results from a production homologation program.
2024 Mazda Arata Concept
Mazda unveiled the Arata electric crossover concept at the Beijing motor show. Its compact greenhouse, sharply formed front and sculpted rear shoulders reinterpret Mazda's Kodo styling for a China-focused EV. The model was developed with joint-venture partner Changan Mazda as a preview of a later production crossover. Mazda highlighted proportions and driver-focused interior design rather than final mechanical information, and the concept should not be confused with the separately launched EZ-6 sedan.
2024 Mercedes-AMG PureSpeed Concept
Mercedes-AMG unveiled the PureSpeed in Monaco as a roofless, windshield-free two-seat speedster. A halo bar replaces the traditional windscreen structure, while the low nose and aerodynamic bodywork reference historic Mercedes racing cars. The design would lead to a limited customer series developed from AMG's existing high-performance roadster hardware. At the concept stage, Mercedes focused on the unusual cockpit and styling rather than releasing all finished production details.
2024 MG Cyber GTS Concept
MG celebrated its sporting history with the Cyber GTS, a fixed-roof electric coupe related in design to the Cyberster roadster. Unveiled at Goodwood, the concept adds a long roof and a more enclosed rear to create a potential grand-touring body style. Its appearance recalls older MG coupes without copying them directly. MG did not confirm that the body would enter production or supply complete motor, battery and performance figures for the show car.
2024 MG EXE181 Concept
MG's EXE181 is a very low electric speed-record design inspired by the company's 1959 land-speed car. The teardrop canopy, covered wheel areas and long body focus on reducing aerodynamic drag. MG suggested exceptional acceleration and a drag coefficient intended to be far lower than conventional production cars, but the display was a design study rather than a verified record-setting vehicle. Its purpose was to connect MG's historic speed attempts with modern electric propulsion.
2024 Mitsubishi DST Concept
Mitsubishi showed the DST at the Philippine International Motor Show in October as a seven-seat midsize SUV for Southeast Asia. The monocoque layout is intended to give three rows of seats without the mass and height of a body-on-frame vehicle. Prominent wheel arches, high ground clearance, protective lower panels and a panoramic roof define the design. Mitsubishi identified it as the basis of a future production model, without releasing an engine or drivetrain specification.
2024 Nilu27 NILU Concept
The NILU is a striking analogue-focused supercar designed around a naturally aspirated V12 developed with Hartley Engines. Its exposed rear suspension, deep air passages and unusually visible exhaust arrangement make the mechanical package central to the shape. The body sits on a carbon-fiber monocoque, with a manual gearbox planned instead of a hybrid drivetrain. The 2024 unveiling presented an ambitious limited-production proposal, not a mass-market concept or an EV.
2024 Nissan Epic Concept
Nissan's Epic was one of four vehicles it created with Dongfeng for the 2024 Beijing motor show. The electric SUV was designed for buyers who use one vehicle for commuting and weekend trips. Nissan described self-driving assistance for urban roads and highways, as well as the ability to power outdoor equipment from the battery. Exact production battery and motor specifications were not given, making the Epic an equipment-and-use-case study.
2024 Nissan Epoch Concept
The Epoch was Nissan's China-focused electric sedan concept, shown in Beijing beside three other new-energy proposals. It has an aerodynamic fastback form and a cabin designed around a digital personal assistant that can respond to voice and emotional cues. Nissan aimed it at daily urban use and connected services rather than outright sports-car performance. Motor output and battery details were not released for the prototype at the time.
2024 Nissan Era Concept
Nissan's Era was a plug-in hybrid SUV proposal for young urban buyers, developed with Dongfeng. Its layout emphasizes comfortable seating, a large digital entertainment system and the ability to use the car as a temporary work or relaxation space. Nissan described active air suspension and e-4ORCE all-wheel control for smooth handling. The reveal did not provide final engine output, battery capacity or homologated range specifications.
2024 Nissan Evo Concept
The Evo was Nissan's fourth Beijing concept, a plug-in hybrid sedan positioned for family use and road trips. Its low nose, sloping roof and broad rear body give it a more traditional car shape than the Epic and Era SUVs. Nissan concentrated on driver-assistance features and an AI-based onboard assistant, while leaving the exact combustion and electric powertrain figures undisclosed. Its design was intended for future Chinese-market development rather than an immediate global launch.
2024 Pininfarina Enigma GT Concept
Pininfarina's Enigma GT is a low two-plus-two grand tourer with a rear-mid engine and a highly streamlined body. Instead of a conventional upright windshield and doors, the car proposes a lifting canopy to enter the cabin. Pininfarina explored a hydrogen-fueled V6 working with electric propulsion as a possible performance solution. The Geneva show car remained a design and technology proposal, with no production validation for the predicted drivetrain figures.
2024 Polestar BST Concept
Polestar took the 6 electric roadster design and turned it into a sharper performance proposal for Goodwood. Concept BST adds wider arches, a larger track, low bodywork, a prominent rear wing and aggressive 22-inch wheels. It examines how Polestar's planned open-top GT could be adapted for frequent track use. The manufacturer did not present it as a separate production model, and its running gear was not confirmed as different from the existing Polestar 6 concept baseline.
2024 Red Bull RB17 Hypercar Concept
Red Bull Advanced Technologies displayed the RB17 at Goodwood as an extreme closed-cockpit track-only car influenced by Formula 1 aerodynamics. The project proposed a high-revving naturally aspirated V10, hybrid assistance, ground-effect tunnels and high-downforce bodywork. It was designed by a team including Adrian Newey for a tiny customer production run. The show model represented a development target, and its projected output and weight were not yet independent road-test results.
2024 Renault 4 FL4WER POWER Concept
Renault created the FL4WER POWER as a playful version of the new electric Renault 4, drawing on the older 4 Safari and Savane. Satin green paint, yellow light details, floral cabin fabrics and a 15 mm ride-height increase gave the compact crossover a 1970s outdoors theme. It retained the production Renault 4's basic electric vehicle proportions and packaging. Shown at the Paris Motor Show, it was a styling study rather than an announcement of a second electric drivetrain.
2024 Renault Embleme Concept
Renault's Embleme is a long, low family-car study designed to cut lifetime carbon emissions, not simply tailpipe pollution. It uses an electric drivetrain supported by a hydrogen fuel-cell range extender, enabling a smaller battery than some long-range EVs. The body was shaped for low drag and low material impact, while Renault examined emissions from manufacturing, use and recycling. It debuted around the Paris motor show as a research demonstrator rather than a production wagon.
2024 Renault Estafette Concept
Renault's Estafette revived a historic van name for a compact electric urban-delivery vehicle. The tall cab, sliding side access and walk-through interior were designed around frequent stops in city streets. Renault worked on the concept with its electric commercial-vehicle partners, applying software-defined interfaces and a flat electric floor. It is a practical package proposal rather than a retro styling-only exercise, and the debut did not include all final commercial payload and range numbers.
2024 Renault R17 Electric Restomod Concept
Renault and designer Ora Ito rebuilt a classic Renault 17 as an electric one-off. The original monocoque, door openings and glazing architecture were retained, while the body acquired simpler lighting, widened track details and a new rear treatment. A rear-mounted electric motor replaced the combustion drivetrain. This was a fully realized design restomod intended to demonstrate how a historic shape could be modernized, not a plan to resume production of the Renault 17.
2024 Rivian R2 Prototype Concept
Rivian unveiled the R2 in March as its smaller electric adventure SUV, using a new platform below the large R1S. The boxy five-seat body has a wide tailgate, distinctive oval lamps and a rear glass panel that lowers for ventilation. Rivian outlined single-, dual- and triple-motor possibilities, but exact launch specifications remained subject to development. The physical 2024 vehicle was a close production preview rather than a wild design sketch.
2024 Rivian R3 Prototype Concept
Rivian surprised its audience with the R3, a shorter electric crossover shown alongside the R2. Its compact hatchback proportions and sharply raked rear glass deliberately move away from the tall, full-size SUV formula. The planned electric architecture is related to the R2, with an emphasis on usable interior space and more accessible pricing. Rivian revealed it as a working future model concept without giving final battery, power or production timing details.
2024 Rivian R3X Prototype Concept
The R3X is the performance-oriented version of Rivian's compact R3 proposal. Wider arches, larger off-road-oriented wheels, extra lighting and a taller, tougher stance separate it from the regular R3. Rivian discussed a triple-motor drivetrain and a more adventurous chassis setup. The concept's equipment and colors evoke classic rally cars, but the 2024 vehicle was still a preview rather than a homologated production variant with confirmed acceleration and range data.
2024 Scout Terra Concept
Scout Motors debuted the Terra pickup in October as part of its return under Volkswagen Group ownership. The body has a squared-off front, short overhangs and a separate cargo bed, with body-on-frame construction planned for serious towing and trail use. Scout presented pure battery-electric and gasoline range-extender possibilities. The unveiling showed a product direction and reservation plan; finished towing ratings, battery size and delivery specifications were still under development.
2024 Scout Traveler Concept
The Traveler was Scout's companion SUV to the Terra pickup, with the same blocky styling and body-on-frame construction plans. A large rear spare-wheel carrier, practical tailgate arrangement and high roof emphasize outdoor use. Scout described electric propulsion with optional range-extending gasoline generation, as well as locking differential and ground-clearance goals. The design drew on historic International Harvester Scouts, but the reveal represented a new Volkswagen-backed vehicle program rather than a restored classic.
2024 Skoda Enyaq RS Race Concept
Skoda built the Enyaq RS Race to test weight reduction, chassis stiffness and aerodynamic improvements on an electric SUV. Compared with the road car, the prototype has a much wider body, lower ride height, stripped interior and a roll cage. Composite panels and redesigned body parts help reduce weight and improve cooling. It is a functioning engineering exercise, using the Enyaq family as a base rather than previewing a separate customer competition series.
2024 Skoda Epiq Concept
Skoda's Epiq is a compact electric crossover proposal about 4.1 meters long, designed as a more affordable model below the Enyaq. It introduced the company's 'Modern Solid' styling in a small package, with a closed front face, upright cabin and practical interior storage. Skoda quoted a 490-liter luggage capacity as a packaging target. The 2024 study previewed a forthcoming road car, and later updated show versions should not be counted as fresh 2024 debuts.
2024 Smart #5 Concept
Smart moved well beyond microcars with its Concept #5 electric SUV at Beijing. The tall, boxy body and off-road tires were backed by an 800-volt architecture, dual screens and driver-assistance sensors. Smart described 4C fast charging capable of moving from 10 to 80 percent in roughly 15 minutes under ideal conditions. A roof-mounted accessory system and built-in projector explored leisure uses. The concept previewed the brand's later production #5 SUV.
2024 Tesla Cybercab Concept
Tesla revealed the Cybercab, also called Robotaxi, at its October 'We, Robot' event in California. The low, two-seat electric coupe has butterfly doors and no steering wheel or pedals in its demonstrated form. Tesla designed it around autonomous ride-hailing and proposed automated charging and low running costs. The unveiling did not supply independent safety validation, certified range or an approved driverless operating permit for consumer use.
2024 Tesla Robovan Concept
Tesla's Robovan was shown alongside the Cybercab as a larger driverless electric people-and-cargo mover. Its elongated smooth body, hidden-looking wheels and large side opening separate it from a normal delivery van. Tesla described possible passenger and goods configurations and imagined it as part of a future autonomous network. The physical reveal was primarily a vision of transport packaging, not a certified commercial van with released payload, battery or road-approval figures.
2024 Volkswagen ID.Code Concept
Volkswagen's ID.Code was unveiled in Beijing as a large electric SUV design study for China. A rounded nose, high roof and full-width front lighting introduced a softer local design language than Volkswagen's European ID cars. The interior was arranged for highly automated driving scenarios with flexible seating and a digital assistance system. Volkswagen treated it as a styling and software preview rather than announcing a production model with finished drivetrain and battery data.
2024 Xiaomi SU7 Ultra Prototype Concept
Xiaomi developed the SU7 Ultra prototype as a heavily modified electric sedan for track testing. The three-motor drivetrain was rated above 1,500 horsepower in prototype form, and large wings, splitters and a stripped interior were designed for aerodynamic grip and low weight. Xiaomi used the car for timed circuit attempts, separate from the later road-legal SU7 Ultra. Its headline performance numbers belong to the track prototype and should not be applied to the regular SU7 sedan.
Factory show builds and special studies
Manufacturer-backed one-offs, performance demonstrators, emergency vehicles and customized production platforms shown during the year.
2024 Acura Integra Type S HRC Concept
Honda Racing Corporation modified the Integra Type S to test a possible range of road and circuit upgrades. Its package included larger cooling openings, a carbon-fiber hood, adjustable rear wing, bigger brakes, revised suspension and a more restrictive interior. Engineers used lessons from the Integra TCX touring-car program, while reducing weight relative to the stock road car. It is a demonstrator for performance parts, not an announcement of an entirely new model.
2024 BMW i5 Flow NOSTOKANA Concept
BMW collaborated with South African artist Esther Mahlangu on the i5 Flow NOSTOKANA, an electric sedan whose exterior can electronically change its appearance. BMW placed E Ink film across the body in 1,349 individually controllable sections, letting geometric color patterns move across the surfaces. The visual program pays tribute to Mahlangu's 1991 BMW Art Car. Its underlying i5 electric drivetrain remains essentially standard; the one-off concentrates on surface technology and personalization rather than speed or chassis hardware.
2024 Ford F-150 Lightning SuperTruck Concept
The Lightning SuperTruck was built for the 2024 Pikes Peak International Hill Climb. Although the body resembles an F-150, its electric competition chassis is dominated by a vast front splitter, enclosed underbody and a towering rear wing designed to produce high downforce. Ford used a multi-motor drivetrain with more than 1,000 horsepower in its race specification. It is a competition prototype rather than a street-legal Lightning with cosmetic modifications.
2024 Ford F-150 Lightning Switchgear Concept
Ford Performance built the Lightning Switchgear as an extreme development version of its electric pickup. Working with off-road specialists, it fitted wider track hardware, improved suspension travel, strengthened underbody protection and purpose-built body components. The design was meant to switch between street and off-road configurations, showing how an electric truck could withstand hard testing. Ford treated it as an engineering demonstrator and media vehicle, not a planned production trim.
2024 Genesis G70 Track Taxi Nordschleife Concept
Genesis developed the G70 Track Taxi for passenger laps at Germany's Nürburgring Nordschleife. The car uses the production G70 3.3-liter twin-turbo V6 as its base, with retuned dampers, improved brake cooling and transmission heat protection for repeated circuit work. Michelin Pilot Sport 4S tires and high-visibility orange graphics distinguish it from a normal sedan. This was a functional track-support build and driving-experience car, not a separate new Genesis production model.
2024 Genesis G80 Magma Special Concept
Genesis showed the G80 Magma Special in New York alongside its new performance program. Unlike the separately revealed electric G80 EV Magma concept, this project explored a more aggressive combustion-engine luxury sedan with a lower stance, widened body elements and more prominent cooling openings. Its orange finish connected it to the Magma design family, while the familiar G80 cabin shape remained. Genesis discussed a limited regional edition, but detailed engine and production specifications were not part of the initial concept reveal.
2024 Hyundai IONIQ 5 N NPX1 Concept
Hyundai presented the NPX1 at Tokyo Auto Salon as a preview of N Performance parts for the electric IONIQ 5 N. The display car combined carbon-fiber aero pieces, a front splitter, rear diffuser and prominent wing with altered springs, lighter wheels and performance brake hardware. It showed how owners might personalize Hyundai's existing high-performance EV without changing the underlying battery platform. The NPX1 was an accessories development prototype, not a new electric drivetrain concept.
2024 Jeep Gladiator Rubicon High Top Concept
Jeep and Mopar showed the Gladiator High Top at the Easter Jeep Safari in Moab. Its main engineering changes were 40-inch BFGoodrich tires, heavy-duty Dana 60 axles and adjustable air suspension to increase trail clearance and axle articulation. The two-tone body included flat fender flares and high-clearance front-end hardware. It kept the production Gladiator pickup layout and familiar V6 power, serving as a working parts and off-road capability showcase.
2024 Jeep Low Down Concept
Jeep's two-door Low Down was a direct tribute to the 2009 Wrangler Lower 40 concept. It ran 42-inch tires under raised carbon-fiber fenders while retaining the Wrangler Rubicon 392's basic suspension height, keeping its center of gravity unusually low for the tire size. Dana 60 axles and 5.38 axle gearing handled the increased tire diameter. The 6.4-liter Hemi V8 remained the main powerplant. The build emphasized mechanical off-road geometry over luxury features.
2024 Jeep Vacationeer Concept
The Vacationeer converted a Grand Wagoneer into a long-distance camping vehicle without disguising its full-size SUV roots. A roof-mounted RedTail Skyloft sleeper provided additional room for occupants, while larger tires, custom roof equipment and revised exterior trim prepared it for remote travel. Power came from the twin-turbocharged 3.0-liter Hurricane six-cylinder rated at 510 horsepower. Jeep treated the project as a one-off demonstration of overlanding accessories and high-end family camping.
2024 Jeep Wagoneer S Trailhawk Concept
Jeep used the battery-electric Wagoneer S Trailhawk to show what a more trail-ready version of its new SUV might look like. The study added tougher body protection, roof equipment, off-road tires and a revised front and rear treatment for rough terrain. The Wagoneer S production platform formed the basis, so the focus was packaging and future capability rather than a separate electric architecture. Jeep did not announce a final Trailhawk production specification with the concept.
2024 Jeep Willys Dispatcher Concept
The Willys Dispatcher combines the Wrangler 4xe plug-in hybrid with visual cues taken from early civilian Jeeps. Steel-looking wheels, slim vintage-style details, a simplified roof and muted colors give the modern four-door body a military-surplus appearance. Underneath, its turbocharged four-cylinder engine works with electric propulsion through the standard plug-in hybrid layout. The design showed how the Jeep heritage theme could coexist with a modern electrified powertrain and usable off-road equipment.
2024 Kia EV9 ADVNTR Concept
Kia transformed the three-row EV9 into a rough-terrain show vehicle for SEMA, adding a raised suspension, heavy-duty tires and protective lower body panels. A revised bumper arrangement and roof accessories helped prepare the large electric SUV for camping and trail travel. The factory-style body and passenger compartment were retained. Kia presented the concept to explore off-road accessories and adventure-oriented design, not as a newly certified production EV9 variant.
2024 Kia Pride EV Restomod Concept
Kia UK converted a first-generation Pride hatchback into an electric one-off to mark its anniversary. The compact, lightweight body kept much of its 1980s appearance, including the simple glasshouse and small wheel openings, while the gasoline engine and transmission were replaced with modern battery-electric hardware. The cabin was updated without hiding the car's original character. This is a manufacturer's heritage restomod, not a proposal to bring the original Pride back into series production.
2024 Kia PV5 WKNDR Concept
Kia's PV5 WKNDR turned the company's electric van concept into a compact camping vehicle. An adjustable roof arrangement, storage modules and utility features were designed around extended time away from charging and lodging infrastructure. The upright cabin and modular interior made room for people and gear while keeping the vehicle's footprint smaller than a conventional camper. Kia described it as a rugged electric lifestyle concept distinct from the standard PV5 commercial-vehicle proposals.
2024 Lexus GX 550 Overtrail JAOS Concept
Lexus worked with Japanese off-road specialist JAOS on a GX 550 Overtrail that focused on expedition hardware. Modified bumpers, underbody protection, upgraded suspension components and all-terrain wheels gave the production SUV a tougher stance. It was displayed as a study in how a luxury body-on-frame vehicle might be adapted for serious trail driving. The engineering brief concentrated on tires, protection and suspension rather than a new engine or hybrid system.
2024 Lexus LBX Morizo RR Concept
Lexus brought the small LBX Morizo RR to Tokyo Auto Salon as a driver-focused crossover inspired by company chairman Akio Toyoda. The show car combined the compact LBX body with a turbocharged 1.6-liter three-cylinder engine related to the GR Yaris and GR Corolla. All-wheel drive, wider arches, sport seats and chassis tuning separated it from the regular hybrid LBX. The concept pointed toward a limited-performance model that later reached production.
2024 Mazda Spirit Racing 3 Concept
Mazda debuted the Spirit Racing 3 at Tokyo Auto Salon to show a track-focused direction for its Mazda3 hatchback. Dark body trim, performance wheels, a revised aerodynamic package and competition-inspired cockpit details linked the road-car platform to Mazda's racing work. The display suggested a future range of factory-developed upgrades instead of an all-new chassis. Mazda did not release a complete new engine specification for the show car at its introduction.
2024 Mazda Spirit Racing RS Concept
The Spirit Racing RS used the fourth-generation MX-5 as the basis for a lightweight, sharper-handling roadster. Mazda fitted motorsport-derived styling, a revised aero treatment, special wheels and an interior suited to enthusiastic driving. The study appeared alongside the Mazda3-based Spirit Racing 3 and was intended to test interest in a dedicated performance series. It reused the production sports-car architecture rather than previewing a replacement for the MX-5.
2024 Mercedes-Benz G-Class Past II Future Concept
Mercedes-Benz and the fashion label Moncler, working with designer NIGO, used a classic G-Class as the starting point for the Past II Future project. The vehicle mixed vintage off-road proportions with exaggerated design details, custom finishes and art-installation elements. It was linked to a fashion collaboration and a limited product collection, not to a redesigned G-Class chassis. Its importance lies in the interpretation of historic Mercedes styling rather than measured vehicle performance.
2024 Nissan Caravan Disaster Support Mobile Hub Concept
Nissan prepared a Caravan-based concept to support people during natural disasters in Japan. The van used its large interior volume for flexible storage, rest space and support equipment, while demonstrating how an everyday commercial vehicle might be adapted for emergency operations. Exterior graphic treatments made its special role obvious, and some equipment was intended to be reconfigured as needs changed. The project was a functional rescue-and-support proposal, not a new Caravan production generation.
2024 Nissan Frontier Tarmac Concept
The Frontier Tarmac reversed the usual off-road pickup formula by turning the midsize truck into a lowered road-performance build. Nissan fitted wider wheels, a lowered suspension setup and aggressive aerodynamic details to emphasize cornering and paved-road handling. A supercharged version of the truck's V6 was part of the concept's high-output specification. The cab and pickup-bed format remained recognizable, showing that the Frontier could be customized for track or street use as well as trails.
2024 Nissan Kicks Beach Patrol Concept
Nissan's Kicks Beach Patrol at SEMA was a small crossover prepared for hauling surf equipment to remote beaches. Raised ride height, more aggressive tires, exterior gear mounts and protective details aimed to improve usefulness on sand and rough access roads. The project kept the standard Kicks package and concentrated on accessories that could support a day outdoors. Its off-road stance did not make it a separate production model with factory-rated all-terrain capability.
2024 Nissan Kicks Urban Shadow Concept
The Urban Shadow was Nissan's contrasting city-focused interpretation of the Kicks for SEMA. It sat lower than stock on aftermarket-style suspension, with NISMO 18-inch wheels, sports exhaust equipment and bold graphics. Unlike the Beach Patrol, it emphasized handling and styling on pavement rather than extra ground clearance. Nissan used it to show prototype tuning parts and a possible customization direction for younger buyers; the displayed equipment was not a complete new production trim.
2024 Nissan March Patissier Concept
Nissan based the March Patissier on an older March compact hatchback and reworked it into a confectionery-themed vehicle. Its playful exterior and interior used baking-related details, softer colors and custom trim rather than mechanical racing modifications. The aim was to show how a familiar inexpensive city car could express an owner's personal interests. It was a Japanese custom-show design exercise, not a new March platform or an electric city-car proposal.
2024 Nissan Project Trailgater Concept
Nissan transformed a Frontier pickup into the Trailgater for SEMA, combining off-road travel with mobile tailgate entertainment. The truck used a raised suspension, trail-rated tires and a cargo system for outdoor screens, speakers and social equipment. Storage and access to the bed were designed to work around food preparation and viewing gear. The underlying V6-powered Frontier remained a recognizable truck, but the accessories package was a one-off lifestyle exercise rather than a factory trailer or camper model.
2024 Nissan Roox Beams Customized Concept
Nissan collaborated with the Japanese fashion brand Beams on a personalized Roox kei car for Tokyo Auto Salon. Upholstery, textures and color accents received most of the attention, while the tall, sliding-door body retained its practical urban layout. The customization centered on flexible small-car living and material choices rather than changes to the small-displacement engine. It demonstrated design and collaboration potential within the established Roox package, not a future stand-alone model.
2024 Nissan X-Trail Crawler Concept
The X-Trail Crawler was a trail-focused version of Nissan's compact crossover displayed at Tokyo Auto Salon. Lifted suspension, larger off-road tires, underbody protection and expedition accessories made the existing SUV look and function more like a backcountry support vehicle. Nissan kept the basic X-Trail body structure and crossover packaging. The show build was meant to demonstrate outdoor customization opportunities rather than preview a factory-built rock-crawling model.
2024 Nissan X-Trail Mountain Rescue Concept
Nissan created a winter search-and-rescue version of the X-Trail with tank-like snow tracks fitted in place of standard wheels. The vehicle carried safety and communications equipment for snowbound operations, with distinctive high-visibility exterior graphics. Its four-track arrangement was intended to provide flotation and grip over deep snow where tires would struggle. This unusual one-off was a disaster-response demonstration using a current crossover, not a proposal to sell tracked X-Trails to ordinary buyers.
2024 Nissan Z Legend Accessory Package Concept
Nissan applied a retro-themed accessory package to the modern Z coupe for SEMA. It drew on the appearance of earlier Z cars through stripe graphics, special trim and vintage-influenced exterior pieces without replacing the twin-turbocharged sports-car platform. The display helped Nissan gauge reactions to dealer or factory accessories with a heritage theme. It was a concept parts package fitted to an existing production coupe, not a different generation of Z or an all-new engine study.
2024 Plymouth GTX Electromod Concept
Mopar used a restored 1967 Plymouth GTX as a platform to demonstrate electric conversion technology. A battery-electric drive system replaced the original big-block gasoline engine while the classic two-door body, long hood and 1960s muscle-car presence remained. The conversion was intended to show the packaging and emotional appeal of an electric classic without rewriting the old car's silhouette. This was a working restomod prototype, not a revived Plymouth showroom model.
2024 Ram 1500 RHO Sport Truck Concept
Mopar's RHO show truck added aggressive suspension and appearance changes to the new Ram 1500 RHO performance pickup. Larger tires, custom finish choices and accessory hardware made the truck look more competition oriented while retaining its production-derived straight-six drivetrain. Its purpose was to illustrate how the high-output RHO could be adapted with off-road and utility accessories. The show vehicle was not a separate high-volume production truck.
2024 Ram 2500 Power Wagon Concept
Mopar fitted the heavy-duty Power Wagon with specialized off-road and camping-oriented accessories for SEMA. The truck's basic ladder frame, solid axles and heavy-duty pickup body remained, while wheels, exterior hardware and storage equipment demonstrated additional trail utility. It used the familiar large gasoline V8 powertrain rather than a new electric drive system. The concept focused on parts that Ram owners might fit to their trucks rather than a change to the truck's underlying architecture.
2024 Subaru WRX Project Midnight Concept
Subaru Motorsport USA built Project Midnight as a lightweight, track-focused WRX wearing a dramatic black carbon-fiber body. A rallycross-derived turbocharged boxer engine, all-wheel drive and competition suspension replaced the road car's daily-driver priorities. Enlarged aero pieces and a tall rear wing gave the car exceptional visual presence, while major weight reduction improved its power-to-weight ratio. It was built for professional demonstrations and timed events, not for a WRX showroom edition.
2024 Suzuki Spacia Papa Boku Kitchen Concept
The Spacia Papa Boku Kitchen adapted Suzuki's tall kei wagon around family camping and simple outdoor cooking. The small van's sliding-door cabin was filled with storage and food-preparation details intended to make it easier for adults and children to share activities. Decorative panels, material choices and flexible seating were central to the show design. The underlying kei-car footprint remained unchanged, so the concept explored everyday family use instead of a new engine or chassis.
2024 Suzuki Super Carry Mountain Trail Concept
Suzuki displayed the Super Carry Mountain Trail at Tokyo Auto Salon as a rugged take on its small kei pickup. The tiny cab-over truck gained trail tires, raised visual protection, additional lighting and an open cargo area arranged for outdoor gear. Its appeal was the contrast between a compact work-vehicle footprint and surprisingly serious off-road equipment. Suzuki described it as an expressive show build rather than a replacement for the regular Super Carry commercial model.
2024 Suzuki Swift Cool Yellow Rev Concept
Suzuki used the Swift Cool Yellow Rev to show a sportier visual treatment for the newly introduced Swift hatchback at Tokyo Auto Salon. Matte yellow paint, specific wheels and side graphics highlighted the fourth-generation global car's compact proportions. The display was mainly a styling and personalization proposal, not a racing powertrain conversion or a new Swift chassis. It belonged alongside Suzuki's more radical utility show vehicles as a smaller factory customization experiment.
2024 Tata Nexon i-CNG Concept
Tata's Nexon i-CNG appeared at Bharat Mobility as an example of a turbocharged compact SUV operating on compressed natural gas. Its twin-cylinder CNG tank system aimed to reduce the amount of luggage space sacrificed to fuel storage, a recurring disadvantage of gas-powered passenger cars. The familiar Nexon body and seating arrangement were retained. Tata showed this as a near-production engineering proposal before the technology was introduced commercially, rather than as an entirely new vehicle design.
2024 Tata Safari Dark Concept
Tata presented a darker, more premium interpretation of the Safari SUV at Bharat Mobility. Black exterior detailing, matching cabin materials and emphasis on equipment levels were used to position the existing three-row SUV as a more upscale product. The underlying monocoque platform and mainstream powertrain strategy were unchanged. The study was a factory styling-and-trim preview, showing potential showroom packaging rather than a fresh SUV architecture.
2024 Toyota 4Runner TRD Surf Concept
Toyota turned the new-generation 4Runner into a removable-roof beach vehicle at SEMA. The TRD Surf concept combines a shortened cabin roof, open rear passenger area and integrated surfboard carrying details with a four-wheel-drive SUV chassis. Its structure and trim were modified to make the open-top configuration look like an intentional factory design rather than a home conversion. Toyota used it to celebrate outdoor culture and the 4Runner's earlier removable-roof history.
2024 Toyota GR86 Rally Legacy Concept
Toyota's GR86 Rally Legacy revived the mechanical spirit of the Celica GT-Four by fitting the GR Corolla's turbocharged three-cylinder engine and GR-FOUR all-wheel-drive system into the normally rear-driven GR86 coupe. Extensive drivetrain and chassis work was required because the original sports car was not designed for front driveshafts. White rally graphics and period-inspired aero parts completed the conversion. It was a working motorsport homage, not a new factory GR86 production specification.
2024 Toyota Land Cruiser ROX Concept
CALTY, Toyota's North American design studio, reworked the new Land Cruiser into the ROX, short for Recreation Open eXperience. Open rear bodywork, an enlarged roof opening, special pillars and an off-road cargo arrangement turned the standard enclosed SUV into a more extreme outdoor machine. Added protection and trail-focused equipment kept the boxy Land Cruiser identity intact. Toyota treated it as a custom design exploration rather than a commercial open-roof Land Cruiser derivative.
2024 Toyota RAV-X Concept
The RAV-X gave Toyota's RAV4 compact SUV the look of a small Dakar-inspired rally vehicle. Its modifications included a dramatically widened stance, off-road tires, altered suspension and a more protective body treatment. Toyota developed it through its Service Parts and Accessories Development team as a demonstration of what serious trail hardware could do for an everyday crossover. It was a show prototype, not a factory race car with announced competition homologation.
2024 Toyota Suprabird Tribute Concept
Toyota prepared the Suprabird Tribute for SEMA as a NASCAR history homage connected to Richard Petty's famous Plymouth Superbird. Based on a modern GR Supra, it wore a tall rear wing, special graphics and a dramatic aerodynamic nose treatment intended to evoke the late-1960s and early-1970s stock-car era. The modifications were primarily design and commemorative elements, not a ground-up endurance-racing platform. It was shown as a tribute build rather than an upcoming Supra special edition.
2024 Toyota Tacoma TRD ProRunner Race Concept
Toyota based the number 84 ProRunner on a Tacoma XtraCab to celebrate its work with NASCAR racer Jimmie Johnson and Legacy Motor Club. The two-door truck gained long-travel competition suspension, wider bodywork and equipment for desert running. The project explored how the current Tacoma platform could be adapted for a dedicated off-road racing role. Its cab and bed remained visually recognizable, but the chassis configuration was a show-specific competition study.
2024 Toyota Ultimate Tailgate Tundra Concept
The Ultimate Tailgate Tundra used a full-size Tundra as a rolling sports-viewing base. Toyota fitted five 55-inch weatherproof television screens, a powerful audio system and a retractable canopy providing about 185 square feet of sheltered space. The modifications focused on electrical systems, packaging and outdoor convenience rather than engine output or vehicle speed. The truck was built around Toyota's NFL partnership and remained a promotional one-off rather than a standard Tundra body style.
2024 Volkswagen ID.3 GTX Fire and Ice Concept
Volkswagen revived the Golf Fire and Ice design theme on the electric ID.3 GTX with bright two-tone detailing, special upholstery and contrasting trim. The show car paired contemporary GTX performance hardware with a visual reference to the early-1990s Golf II Fire and Ice. The mechanical platform remained the existing rear-drive ID.3 family. It was conceived as a commemorative design study, although consumer interest later encouraged a production edition.
Digital-only concepts
Manufacturer design projects created primarily as computer models or playable simulations, rather than as complete physical vehicles.
2024 Ford RS2.00 Concept
Ford of Europe's SkunkDesignWorks team created the RS2.00 as a virtual successor to the mid-engine RS200 rally car. It was conceived for the original model's 40th anniversary, with a compact cockpit, four-round-light theme and exaggerated aerodynamic surfaces. The digital model includes holographic lighting effects and 'pixel carbon' detailing made possible by the virtual medium. Ford presented it as a design and gaming exercise rather than a physical rally homologation car or a confirmed production sports car.
2024 Skoda Vision Gran Turismo Concept
Skoda developed the Vision Gran Turismo specifically for the Gran Turismo 7 racing game rather than constructing a road-going prototype. The low, single-seat electric racing design took inspiration from the 1957 Skoda 1100 OHC Spider, with a sharply sculpted body and active aero details. Its simulated four-motor drivetrain is rated at 800 kW and drives all four wheels. Those figures describe the game's design specification, not an independently measured physical car.
Updated and re-shown earlier concepts
Significant 2024 reappearances of ideas originally introduced in earlier years. They are included for coverage, not counted as first-time concept debuts.
2024 Afeela Electric Sedan Updated Prototype Concept
Sony Honda Mobility displayed a revised Afeela electric sedan at CES 2024, continuing a vehicle program revealed the previous year. Its long, low four-door body retained the original exterior theme, but the company refined the interior presentation and electronics demonstration. Multiple cameras, sensors and a digital cockpit were central to the package, with entertainment and driver assistance treated as major development areas. The 2024 show car was an update, not the first unveiling of Afeela.
2024 Renault 5 Turbo 3E Production Preview Concept
Renault gave its electric Renault 5 Turbo 3E a new production-oriented reveal in December 2024 after displaying the first radical concept in 2022. The revised two-door body retains huge rear fenders, wide air intakes and a squat rally-car stance. Renault outlined two rear in-wheel motors delivering more than 500 horsepower together, plus a light carbon-based structure. The 2024 reveal confirmed a future limited-production car, but the original Turbo 3E concept predates this guide's year.
2024 Renault Twingo E-Tech Electric Updated Prototype Concept
Renault returned to the Twingo electric city-car study in 2024 after showing the first concept at the end of 2023. The rounded nose, three light elements and compact one-box shape deliberately echo the first-generation 1990s Twingo. Renault refined the presentation to illustrate a low-cost European EV with practical cabin space. It belongs in an updated-reveal section because the initial model concept was not created in 2024.
2024 Tata Harrier EV Updated Prototype Concept
Tata continued developing its Harrier EV concept for Indian roads in 2024 after first showing the design in 2023. The study adapts the mid-size Harrier SUV body to an electric platform and proposes an all-wheel-drive layout using electric motors. Exterior updates, connected cabin technology and charging provisions were key themes in the ongoing program. It should not be mistaken for a new 2024 design debut, even though Tata displayed it during Bharat Mobility.
2024 Toyota bZ3C Updated Prototype Concept
Toyota showed an advanced bZ3C electric crossover prototype in China in 2024, building on the earlier bZ Sport Crossover concept revealed in 2023. Its sloping roof, sharp front lights and digital cabin targeted younger Chinese EV buyers. Toyota worked with Chinese partners on product development and localization. The 2024 presentation was a more production-oriented version of an existing design idea, not a completely separate new concept nameplate.
2024 Toyota bZ3X Updated Prototype Concept
The China-focused bZ3X SUV appeared in a more advanced form at the 2024 Beijing show following the bZ FlexSpace idea revealed in 2023. It prioritized a tall cabin, usable seating space and a straightforward electric crossover layout. Toyota's collaboration with Chinese automotive partners informed the cabin electronics and local market specifications. The 2024 vehicle was important as a production preview, but its conceptual roots date to the previous year.
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