2027 Ferrari Luce: Everything We Know About Ferrari’s First Electric Car

Ferrari’s First EV Is Not What Anyone Expected

Ferrari could have played it safe.

The company could have built an electric version of a familiar two-seat supercar, made it low, wide, loud-looking, and called it the future. Instead, Ferrari revealed the 2027 Ferrari Luce: a fully electric, four-door, five-seat grand tourer with a design shaped by Jony Ive and Marc Newson’s LoveFrom studio. It is Ferrari’s first production EV, its first five-seater, and only its second four-door model after the Purosangue.

That is why the reaction has been so strong. The Luce is not just a new Ferrari. It is Ferrari testing how far the brand can move away from the formula that made it famous.

For decades, Ferrari has been built around engines, sound, racing heritage, sharp proportions, and emotional theater. The Luce challenges almost all of that. It has no combustion engine. It has five seats. It has a clean, tech-heavy shape. And it looks more like a futuristic luxury EV than a traditional Ferrari supercar.

The numbers are serious. Ferrari’s first EV is reported with four electric motors, 1,035 horsepower, a 122-kWh battery, a 0–62 mph time of 2.5 seconds, and a top speed of about 193 mph.

Still, the debate around the Luce is not really about performance. It is about identity.

Can an electric, silent, five-seat Ferrari still feel like a Ferrari?

That is the question this car has created.

2027 Ferrari Luce Specs

Category	Ferrari Luce
Model year	2027
Vehicle type	Fully electric grand tourer
Layout	Four-door, five-seat EV
Powertrain	Quad-motor all-wheel drive
Horsepower	1,035 hp reported by Car and Driver / Autoweek
Battery	122 kWh
Range	Up to 530 km WLTP / about 329 miles WLTP
Estimated EPA range	Around 280 miles, according to Car and Driver
0–62 mph	2.5 seconds
Top speed	About 193 mph
Starting price	€550,000, roughly $640,000
Design partner	LoveFrom, led by Jony Ive and Marc Newson
Europe launch	Late 2026 expected
U.S. launch	2027 expected

The Luce sits on a dedicated electric platform, uses an aluminum body, and packages its battery into the chassis. Ferrari is not treating this as an adapted combustion car. It is a clean-sheet EV meant to create a new branch of the Ferrari lineup.

What Is the Ferrari Luce?

The Ferrari Luce is Ferrari’s first fully electric production car. It is not an electric replacement for the 296, SF90, Roma, or Purosangue. It is its own thing: a high-performance electric grand tourer with four doors, five seats, and a body style that does not fit neatly into Ferrari’s past.

Car and Driver describes the Luce as Ferrari’s first five-seater and first EV, with a rear bench designed to seat three passengers. It also has a more spacious, tech-forward interior than Ferrari’s typical two-seat models.

That alone makes it unusual. Ferrari has built front-engine GT cars, hybrids, limited-run hypercars, and the Purosangue, but the Luce is a bigger philosophical shift. It asks Ferrari buyers to accept something different: a practical Ferrari EV that puts design, luxury, and technology next to outright performance.

It is still fast. It is still expensive. It is still exclusive. But it does not follow the normal Ferrari script.

Why Is It Called Luce?

“Luce” means “light” in Italian.

That name is doing a lot of work. It gives the car an elegant, simple identity, but it also signals that Ferrari wants this model to be seen as a new beginning. The Luce is not named after a race, an engine layout, a displacement figure, or a famous Ferrari lineage. It has a softer, cleaner, more design-led name.

That fits the car. The Luce is not trying to sound aggressive. It is trying to look modern, minimal, and high-end.

Before the reveal, Ferrari’s first EV was often discussed under the broader idea of an “Elettrica.” Now the production identity is Luce, and the name makes it clear Ferrari wants people to view it as more than just “the electric Ferrari.”

The Design Is the Main Story

The Luce’s design is where most of the controversy starts.

Ferrari worked with LoveFrom, the studio founded by former Apple design chief Jony Ive and designer Marc Newson. Their involvement is a major part of the story because Ferrari rarely hands this much influence to an outside design voice. Reports say LoveFrom helped shape both the exterior and interior direction of the car.

The result is intentionally different.

The Luce has a smooth, cab-forward profile, center-opening doors, integrated lighting, a clean body, and an aerodynamic shape that does not look like a classic Ferrari. Car and Driver reports that the Luce uses an aluminum body and has Ferrari’s lowest drag coefficient ever, although the exact drag figure has not been widely listed.

That aerodynamic focus explains some of the car’s unusual proportions. EVs allow designers to move the cabin, shorten or reshape traditional hood areas, and rethink the package around the battery and motors. But even with that explanation, the Luce is still visually jarring for a Ferrari.

Some people see the design as bold. Others see it as too plain, too tech-heavy, or not emotional enough for a Ferrari.

That criticism is not hard to understand. Ferrari is not just judged like a normal automaker. It is judged against its own mythology.

Why the Ferrari Luce Is So Controversial

The Luce is controversial for three reasons.

First, it does not look like the Ferrari people expected. Instead of a low-slung electric supercar, Ferrari revealed a four-door, five-seat EV with a smoother and more restrained shape. Autoweek called it a dramatic break from Ferrari’s traditional design roots and criticized the exterior as uncharacteristically uninspiring.

Second, it is fully electric. That alone was always going to divide Ferrari fans. Ferrari’s brand is deeply tied to combustion engines, especially the feel and sound of V8s, V12s, and high-revving performance powertrains. An electric Ferrari has to overcome the fact that it cannot deliver the traditional Ferrari soundtrack in the usual way.

Third, the Luce is practical by Ferrari standards. It has five seats, four doors, and a grand touring shape. That makes it more usable, but it also moves Ferrari further away from the stripped-down exotic image many fans still associate with the brand.

The backlash has already shown up in media coverage, social media reactions, and investor response. The Financial Times reported that Ferrari shares dipped after the reveal, while other outlets noted criticism comparing the Luce’s appearance to more ordinary EVs.

That does not mean the car will fail. Online backlash and actual Ferrari buying behavior are not the same thing. But it does show how sensitive Ferrari’s brand image is.

When Ferrari changes direction, people notice.

Performance: Four Motors and Over 1,000 Horsepower

Under the skin, the Luce is still built to be extremely fast.

The car uses four electric motors and all-wheel drive. Car and Driver and Autoweek both report total output at 1,035 horsepower, while some international coverage lists the figure closer to 1,050 hp. The consistent point is clear: Ferrari’s first EV is a four-motor, 1,000-plus-horsepower car.

The four-motor setup matters because it gives Ferrari precise control over torque delivery. Each motor can respond independently, which should help with traction, cornering balance, stability, and acceleration.

Ferrari says the Luce can run from 0–62 mph in 2.5 seconds and reach about 193 mph.

That puts it well into supercar territory on paper. The issue is not whether the Luce is fast enough. It clearly is. The harder job is making it feel like a Ferrari while carrying a large battery, five seats, and a very different kind of powertrain.

Battery and Range

The Ferrari Luce uses a 122-kWh battery integrated into the car’s chassis. Reported WLTP range is up to 530 km, or about 329 miles. Car and Driver estimates the U.S. EPA range could be around 280 miles.

That range is respectable, but not shocking by modern luxury EV standards. Some EV sedans and grand tourers are built around range as a headline number. The Luce is not. Ferrari appears to be prioritizing performance, packaging, design, and driving feel over maximum distance per charge.

For the buyer Ferrari is targeting, that may be acceptable. A Luce owner is probably not cross-shopping it mainly because they need the longest-range EV on the market. They are buying it because it is the first electric Ferrari.

Still, range will matter. For a car priced around €550,000, buyers will expect the technology to feel world-class, not merely good enough.

The Sound Problem

Every electric performance car has the same problem: speed is easy to understand, but emotion is harder.

Ferrari has a bigger challenge than almost anyone because sound is part of the product. A Ferrari does not just accelerate. It revs, screams, shifts, vibrates, and announces itself. That is the experience buyers expect.

The Luce tries to address this with a sound system that uses mechanical audio from the electric motors, especially from the rear axle, and processes it based on driving mode. Ferrari is presenting this as more authentic than a fake engine soundtrack because the source is the car’s actual electric hardware.

That may help. It may also annoy purists.

Some people will never accept an electric Ferrari sound, no matter how well it is engineered. Others may come around if the system feels connected to speed, throttle position, and load rather than like a speaker effect layered on top.

This will be one of the most important parts of the Luce driving experience. The car does not just need to be fast. It needs to feel alive.

Interior: The LoveFrom Influence Makes More Sense Inside

The interior may be the most convincing part of the Luce.

Ferrari’s cabin strategy appears to mix digital displays with physical controls, rather than turning the whole dashboard into one screen. Car and Driver reports OLED displays, rotating screens, rear touchscreens, and physical steering controls, including paddles for regenerative braking and torque adjustment.

That is a smart move. Modern luxury EVs often lean too far into touchscreens, which can make basic controls harder to use. Ferrari buyers are used to a more tactile driving experience. If the Luce interior keeps real controls while adding modern display technology, that could be one of the car’s strongest features.

The five-seat layout is also important. This is not a weekend toy in the traditional Ferrari sense. It is a grand touring EV that can carry more people and luggage than most Ferraris. That makes it more practical, but also more controversial.

Ferrari is clearly trying to reach a buyer who wants the badge and performance, but also wants an EV they can use more often.

Is the Ferrari Luce a Sedan, SUV, or GT?

The Luce is difficult to label.

It has four doors and five seats, but it is not a normal sedan. It is lower and sleeker than the Purosangue, so calling it an SUV is not right either. It has the usability of a luxury EV, the performance of a supercar, and the shape of a futuristic grand tourer.

The cleanest description is this: the Ferrari Luce is a four-door, five-seat electric grand tourer.

That description also explains why people are struggling with it. Ferrari has built GT cars before, but this particular mix of EV packaging, five-seat practicality, and minimalist design is new territory for the brand.

Price: Around $640,000

The Ferrari Luce is expected to start at €550,000 in Europe, or roughly $640,000. That places it above most luxury EVs and makes it one of Ferrari’s most expensive regular-production models.

That price changes the conversation.

At $640,000, nobody is judging the Luce like a normal EV. Buyers and critics expect it to feel rare, special, and unmistakably Ferrari. That is why the design backlash has been so loud. People are not only asking whether it is a good EV. They are asking whether it looks and feels like a car worth more than half a million dollars.

Ferrari does not need mass-market approval. It needs enough high-end buyers to want the first electric Ferrari. Given the brand’s customer base, that may be enough.

When Will the Ferrari Luce Go on Sale?

The Ferrari Luce is expected to reach Europe in late 2026, with the U.S. launch expected in 2027. Car and Driver reports the European release first, followed by U.S. availability later.

As with most major Ferrari launches, early allocation will likely favor established Ferrari clients. Even with the controversy, the Luce will probably not be easy to buy at launch.

That is another reason the online reaction may not predict the car’s commercial result. Ferrari operates differently from normal automakers. Limited supply, brand loyalty, and collector interest can protect a car even when the broader public is divided.

Why Ferrari Built the Luce

Ferrari has already entered the hybrid era with models like the SF90 and 296. A fully electric Ferrari was the next major step, but the company has been careful not to move too quickly.

Ferrari has scaled back earlier electrification ambitions and now expects fully electric models to represent about 20% of its lineup by 2030. Hybrids and combustion models will continue to play a major role.

That is important context. The Luce does not mean Ferrari is abandoning engines. It means Ferrari is opening a new lane.

This is probably the safest version of Ferrari’s EV strategy. The company can build an electric flagship, learn from the market, appeal to some new buyers, and still keep combustion cars alive for customers who want the traditional Ferrari experience.

The Real Question: Is It Still a Ferrari?

This is where the Luce gets interesting.

On paper, it has Ferrari-level performance. It is expensive, exclusive, engineered in-house, and technically ambitious. It is not a rebadged EV or a lazy compliance car.

But emotionally, it asks a lot from Ferrari fans.

A traditional Ferrari is not only about numbers. It is about noise, shape, racing connection, and drama. The Luce replaces some of that with silence, smoothness, software, and modern luxury.

That does not automatically make it wrong. Ferrari has changed before. The brand survived front-engine GTs, turbocharging, hybrids, and the Purosangue. The difference is that the Luce changes several core expectations at once.

No engine.

Five seats.

Four doors.

Minimalist design.

Outside design influence.

Electric sound system.

That is a lot for Ferrari purists to accept.

Why the Luce Could Work

The Luce could work because Ferrari customers are not all the same.

Some buyers already own multiple Ferraris. They do not need every Ferrari to be a raw weekend car. They may want something rare, electric, usable, and different. For those buyers, the Luce makes sense.

It also gives Ferrari a way to reach people who love the brand but are already comfortable with high-end EVs. The Luce is not trying to beat a Tesla or Lucid on value. It is trying to make Ferrari relevant in a part of the luxury market where EVs are already normal.

The controversy may even help. First-of-their-kind Ferraris often become historically important, especially if they mark a major turning point. Even if the Luce remains divisive, it will always be Ferrari’s first EV.

That matters.

Why the Luce Could Struggle

The risk is also obvious.

If buyers see the Luce as too detached from Ferrari’s identity, the car could become a symbol of the brand trying too hard to modernize. The design criticism is not a small issue because design is central to Ferrari’s appeal.

There is also the broader EV market problem. Demand for expensive EVs has cooled in some segments, and several automakers have slowed or revised EV plans. Ferrari is entering the EV market at a time when the easy hype phase is over.

That makes the Luce a harder sell. It cannot rely only on being electric. It has to be desirable as a Ferrari.

And that is a much higher bar.

Final Take: The Ferrari Luce Is Fast, Important, and Deeply Divisive

The 2027 Ferrari Luce is one of the most important Ferraris in years. It is the brand’s first fully electric car, its first five-seater, and one of the biggest design departures Ferrari has ever made.

The specs are strong: four motors, more than 1,000 horsepower, a 122-kWh battery, 0–62 mph in 2.5 seconds, and a top speed around 193 mph. The price is just as serious, starting around €550,000.

But the Luce will not be remembered only for its numbers.

It will be remembered because it forced a hard question: how much can Ferrari change before people stop recognizing it?

Some will see the Luce as a brave reset. Others will see it as a brand glowdown. Either way, Ferrari did something most car companies struggle to do now: it made a car people actually want to argue about.

Images from Ferrari