2005 I.DE.A Gobi

The 2005 I.DE.A Gobi was introduced alongside the 2005 I.DE.A Emerald as one of two concept vehicles presented by I.DE.A Institute, both highlighting the firm's growing focus on international markets, particularly China. The Gobi, a compact and versatile two-seater pickup, was designed specifically for the needs of the Chinese consumer, emphasizing practicality, adaptability, and urban utility. Its modest proportions and straightforward layout were aimed at offering a nimble, functional solution for both personal and light commercial use, all while carrying the signature refinement of Italian design.

The Emerald, presented alongside the Gobi, was a sleek and refined evolution of the earlier 1999 IDEA-One concept car first unveiled at the Geneva Motor Show. While the Gobi focused on minimalism and utilitarian value, the Emerald served as a showcase of elegance and forward-thinking form, illustrating how the IDEA-One’s original design language could be matured and reinterpreted. The contrast between the rugged Gobi and the sophisticated Emerald underlined I.DE.A Institute’s range in design execution—from minimalist utility to conceptual luxury.

Both vehicles demonstrated the company's stylistic diversity and technical capability, underscoring the dual ambitions of satisfying regional market demands while maintaining a high standard of Italian automotive craftsmanship. The IDEA-One lineage, now continued through the Emerald, and the market-targeted innovation seen in the Gobi, represented two ends of a design spectrum that I.DE.A Institute was uniquely positioned to explore.