1977 Pontiac Phantom

Updated: Nov 28, 2020

Mitchell retired from GM in 1977 and left a parting memorial to his love for the long, sleek, nostalgic, and racy. He knew it was the (temporary) end of the road for his kind of car: “Realizing that with the energy crisis and other considerations, the glamor car would not be around for long. I wanted to leave a memory at General Motors of the kind of cars I love”.


The 1977 GM Phantom experimental car was the creation of former GM styling director William (Bill) L. Mitchell. Unlike most experimental cars that flaunt a new styling idea or introduce a revolutionary concept to the car-buying public, the Phantom was simply a personal expression of its designer. Mitchell started with a Pontiac Grand Prix chassis and moved the seats and controls to the rear, giving the long-hooded car a rakish look. A variety of European influences are found on the 2-seater, including the use of chrome to wrap under the front fenders, wide chrome molding, and high fender lines. Note the big conical wheel discs.

Source: Wikipedia