2005 Nissan Moco Concept

Unveiled at the 2005 Tokyo Motor Show, the Nissan Moco Concept previewed the next generation of Nissan’s kei-class “tallboy” mini-MPV, which was scheduled for production and launch in early 2006. Like its predecessor, the new Moco was a product of Nissan’s partnership with Suzuki, essentially a rebadged version of Suzuki’s concept called the Mom's Personal Wagon—a vehicle designed with urban mothers in mind.

Nissan differentiated its Moco from the Suzuki original with a unique front fascia and subtle interior revisions, injecting a more Nissan-like identity into the familiar kei-car platform. The concept, like the production version to follow, was powered by a 660cc engine in accordance with Japanese kei car regulations, and measured just 3.4 meters in length.

Designed as a highly practical and space-efficient city car, the Moco emphasized ease of use, comfort, and approachability. Its upright, one-box design maximized interior space within a minimal footprint, offering four adult-sized seats and easy ingress/egress—perfect for tight urban environments and family errands.

The Moco concept reflected Nissan’s broader strategy of leveraging alliances to efficiently serve niche domestic segments while using thoughtful design tweaks to appeal to its specific customer base—in this case, young urban mothers. It went on sale in Japan in February 2006.