The 2002 Daewoo Oto Concept, along with the 2002 Daewoo Flex Concept, was unveiled at the Seoul Motor Show with the aim of promoting GM Daewoo's rejuvenated brand, especially in its home market. Nick Reilly, GM Daewoo's President and CEO, envisioned these concept cars to showcase a forward-looking, high-tech, and customer-oriented image.
Unlike the Flex, which was a large MPV, the Oto followed a different design language as a coupe/SUV hybrid. Despite its slightly lower stance, the Oto offered seating for seven, with rear access through suicide rear doors. Its design successfully blended SUV and coupe cues, resembling vehicles like the Bertone Sportut of 1998 or the Jeep Compass.
The exterior design of the Oto featured an abrupt front end that contrasted with the rest of the handsome body. It effectively disguised its size, being similar in dimensions to the Jeep Cherokee/Liberty. This clever design approach allowed the Oto to offer a unique hybrid product appealing to consumers looking for a blend of SUV and coupe styling.
Both the Oto and the Flex were considered concepts that hinted at potential production vehicles from GM Daewoo. While the Flex promised a modern European aesthetic in a mature market sector, the Oto represented a new type of vehicle that could redefine the brand's image. With their innovative designs and potential for production, these concept cars showcased GM Daewoo's commitment to offering cutting-edge vehicles to its customers.
Source & Images: Daewoo
