1970s

The wedge era. Sharp angles, pop-up headlights, and Giugiaro’s legendary pen defined a decade.

1971 Rolls-Royce Phantom VI All Weather Cabriolet by Frua

The 1971 Rolls-Royce Phantom VI All Weather Cabriolet by Frua, is a fascinating and unique story of delayed craftsmanship, change in...

The Holden Cub Concept, created in 1973, was an ambitious design project aimed at redefining the concept of a city car. Developed as a...

The Mercedes-Benz 300 SD TurboDiesel from 1977 was a landmark vehicle in the history of automotive engineering, marking the debut of the...

Boat tail designs have long captivated car enthusiasts, with their sleek, tapered rear ends inspired by the shapes of boats. First seen...

The Lamborghini Urraco P200, introduced in 1975, was a smaller, more affordable version of the iconic Urraco. Designed by Bertone, it was...

The Mazda EV3 of 1973 was a pioneering entry into the realm of electric vehicles, emerging from a forward-thinking initiative led by...

The 1977 Recaro Mystere is a fascinating piece of automotive history, blending performance, design, and unfulfilled ambition.

The 1970 Ferrari 512S Modulo is an iconic concept car designed by Paolo Martin of the Italian design house Pininfarina.

The 1971 Matra Laser Concept, designed by the legendary Giovanni Michelotti, remains a fascinating and distinctive example of automotive...

The 1970-1971 Marcos Mantis M70 stands as one of the most visually controversial cars in automotive history. Though it was designed with...

In 1970 and 1971, Opel marketed the Kadett with concise and bold visuals, paired with the tagline, "Opel Kadett. Das Auto." This clear...

The 1979 Study for BMW, conceived by Luigi Colani, represents a groundbreaking approach to automotive design, specifically reimagining...