%20(4)_edited.png)
The Hyundai OLV Concept, unveiled in 2003, represents a bold departure from conventional SUV design, featuring an unconventional front end that resembles a pig's snout. This eye-catching aesthetic challenges traditional perceptions of SUVs, eschewing the typical chrome finishes and robust wheel arches for a more original and playful design.
Kim Yun-woo, head of Design Group 1 and director of the Advanced Design Center at Hyundai’s Namyang Research and Development Center, explained that the goal was to "break the established boxy style of SUVs." This innovative approach is complemented by an interior developed at the California Design Center under the guidance of Dragan Vukanovic, incorporating a speedometer and tachometer graduated in miles, reflecting its intended market.
The OLV, or Outdoor Lifestyle Vehicle, is envisioned as an affordable SUV targeting younger consumers who enjoy outdoor activities. Its design includes practical features such as a flat floor for easy cleaning, durable upholstery that can withstand the rigors of outdoor use, and enhanced electrical insulation suitable for beach outings. Additionally, it boasts a sliding luggage rack for securely storing bicycles and camping gear, reinforcing its identity as a vehicle tailored for adventure and leisure.
Overall, the Hyundai OLV Concept embodies a fresh and youthful approach to SUV design, focusing on versatility and practicality for active lifestyles while breaking away from traditional design conventions.
