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1997 Plymouth Pronto

The affordable five-door four-passenger 1997 Plymouth Pronto concept sedan was, according to John Herlitz (VP of Product Design), "another clever response to Plymouth's calling for unique, affordable transportation...Before setting out to create Pronto, we gathered guidelines and specs for designing traditional four-passenger sedans. Once we studied all of this information, we threw it out and built a new vehicle from the ground up for our next generation."


Pronto had a spacious interior, roll-back fabric roof, and distinctive stand-alone bumpers. Its tall architecture seats passengers higher within the vehicle and gives them more of a command-of-the-road feeling. Styling was "New Plymouth:" "Much in the same fashion that we seasoned the Dodge brand with Viper cues, we will seek opportunities to season the Plymouth brand with Prowler cues," said Chrysler VP Walling. (This would lead to the PT Cruiser.)


Body panels would be made of Acrylonitrile/Styrene/Acrylate (ASA) plastic and have a single molded-in color which would simplify assembly and eliminate the painting process. The exterior would also feature stand-alone, blow-molded front and rear bumpers, which, along with plastic trim, offer two molded-in color options compatible with interior trim.


Images: Concept Car Central