top of page

2004 Ford Focus Vignale Concept


Those who have ever driven in an open car will understand this sensation. There’s a holiday-like feel to it—the wind in your face, smiles from passers-by, and the occasional envious glances from neighboring drivers. For that moment, you feel like royalty, even if it’s only until you step out of the convertible.


Another experience: the car speeds past 150, holding a straight line as if rolling along tracks. Up ahead, a sharp turn demands attention, but after slowing down, the car gracefully dives into it—no frightening rolls, no shifting from the path, and even the steepest turns bring no fear.


Why mention this? Well, both these feelings are promised by a single car coming soon to the Ford lineup. The conceptual Ford Focus Vignale, presented in Paris, hints at what’s to come.


A Nod to Italian Design with Ford's Signature Style


The Focus Vignale Concept draws its name from the famed Italian designer Alfredo Vignale, who left a lasting mark on De Tomaso’s iconic cars. The name is fitting, as Italian design influence is palpable in this concept’s look. The front remains unmistakably Ford, with the Focus's signature "face." However, the rear design is entirely fresh—modern yet conservative. In both configurations, roof up or down, the Focus Vignale boasts a sleek, streamlined silhouette with 20-inch multi-spoke wheels, chrome accents, and details like retractable door handles that enhance its refined, noble look. The silver-blue shade perfectly complements the polished metal grille, creating an elegant finish.


Classic Convertible Engineering for a Reliable Ride


The Focus Vignale’s roof follows a classic two-element design that folds into the trunk with electric drives. This structure may occupy more space than newer three-section designs but is notably more reliable—a critical feature for a long-lasting convertible experience.


Elegant Interior with a Nod to the Focus Lineage


The interior of the Vignale Concept largely mirrors the production Focus II, with familiar layouts and a calm design enhanced by high-quality materials. It’s slightly cozier than the standard Focus, sacrificing some utility for sophistication.


A Balance of Control and Comfort on the Road


Handling was a focus for a reason. The first-generation Ford Focus became beloved not only for its design and functionality but also for its exceptional driving dynamics. In the second generation, these qualities were only refined and enhanced, achieving a seamless blend of sporty driveability with noble design. The elegant result can be experienced in practice by 2006 when the production version debuts, until then, enthusiasts can only dream of sunny coastlines, coastal breezes, and sunset reflections on the polished sides of this convertible gem.



bottom of page