1970 Pontiac “One” Concept

Bradley was a designer at General Motors from 1962 to 1966 who, against company policy, continued to submit designs to Hot Rod magazine under an assumed name. Mattel poached him in 1966 to design its brand new toy line called Hot Wheels, and Bradley designed all of them except one. He only stayed at Mattel for a year because he didn't think Hot Wheels would be successful, then left to start his own design company. Among other works, he penned the most recent example of the Oscar Mayer Wienermobile.

Since it has a letter of documentation from GM design staff, we'll assume that GM asked the then-freelancing Bradley to work some magic on its muscle car, this being the totally Hot-Wheels influenced the result. There are 17k+ miles on its 255-horsepower, 350 cubic-inch V8. The interior has tan leather, custom bucket seats, a wood grain dash, and one of the most awkward spare tire placements ever.


📚: @autoblog (Instagram handle) (3/26/2015)

📸: @siomotion (Instagram handle)




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