1962 Ford Mustang Concept 1

While many concept cars have pointed the way towards production models, others have not. One vehicle that falls decisively into the latter category is Ford’s Mustang I, which can be seen as the first tentative step along a road that eventually led to the arrival of the definitive best-selling Mustang in 1964.

This car was the brainchild of Lee Iacocca, newly appointed chairman of the company’s Division, who recognized that the post-war baby boom was due to reach adulthood in the 1960s. Market research told him that this new youthful generation would instantly respond to a sporty car, in fact just the type of vehicle that Ford was not building.


Sources: Wood, Jonathan (1997) Concept Cars, Paragon, ISBN 0-75252-084-9. (Discovered from) OldConceptCars.com



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