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2022 Mercedes-AMG x Will.I.Am “The Flip” Concept

Mercedes-AMG and musician have teamed up to turn an AMG GT into the love child of an SLS Gullwing and a G-wagon SUV.

The leader of The Black Eyed Peas, William Adams, also known under the pseudonym, and Mercedes-Benz presented a joint project - a conceptual coupe built by specialists from West Coast Customs, a tuning studio known for the "Pimp Your Car" show. The novelty was developed on the units of the Mercedes-AMG GT 63 SE Performance hybrid liftback, and the body is original, with a front end with round headlights and a rectangular grille in the G-Class style.

The concept was called The Flip and was presented to the public at the Formula 1 Grand Prix in Miami. The design features of the show car include doors (there are two of them) that open against the direction of travel, a long hood and transparent sections on the roof, separated by a longitudinal jumper. Vintage rims deserve special attention. The company itself notes that in the appearance of the car there are not only references to the G-Class SUV, but also to the legendary SLS Gullwing.

The bear head logo was designed by and even got its own brand name, "Bear withness". Under this brand, the rapper will release a limited line of clothing and accessories.

Apparently, The Flip is powered by a GT 63 SE Performance unit, which includes a V8 biturbo engine, which, paired with two electric motors, develops 843 horsepower. Dynamic characteristics are not given, but it is known that the hybrid “donor” accelerates from standstill to 100 kilometers per hour in 2.9 seconds and is able to drive 12 kilometers on pure electric power.

This is not the first joint project of Mercedes-Benz with a celebrity. So, at the end of last year, the unique Project Maybach x Virgil Abloh Concept was presented , developed in collaboration with the founder of the Off-White label, Virgil Abloh - work on the car was completed before the death of the fashion designer.


Images: Mercedes-Benz

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